Nov 28, 2016
Is Cadbury's move the end for Fairtrade?
Broadly, Fairtrade works as a voluntary certification system which holds adherents to strict standards - in particular paying a minimum price for raw materials such as cocoa, sugar and coffee. The Fairtrade Foundation has welcomed the move, too, which it says will leave farmers in developing countries like Ghana at least as well off, if not better-off. Certainly criticism of the Fairtrade system is mounting in the cocoa industry, says Dr Steve Clark of the Institute of Economic Affairs. Fairtrade cocoa products by volume increased 6% in the UK in 2015, and around 4,500 products in 74 countries have the Fairtrade mark worldwide. Mrs Crowther says the Fairtrade Foundation does not see Mondelez's move as a threat to its future, and welcomes companies "Taking ownership" of their sustainability challenges.
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