Jan 24, 2017

Cadbury Premier League child health partnership criticised

The football league and the confectionery giant have teamed up to promote healthy lifestyles to schoolchildren in a three-year deal. New sessions will be added from the start of the 2017/18 season when Cadbury becomes a partner of the league. The confectioner said the partnership with the league would "Inspire school pupils about healthy lifestyles". "While we have already seen great success from the Health for Life scheme, we feel that through this partnership with the Premier League we will be able to make a bigger impact together." The BBC contacted the Premier League for a response but has not received a statement.

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