Jan 4, 2017

CES 2017: Smart hair brush listens for breaking hair

The Hair Coach, which will retail at just under $200, contains a microphone, gyroscope and accelerometer among other sensors. The brush's in-built microphone records the sounds of breaking hair. The software uses the information to assess hair quality and monitor the effects of different routines - as well as recommending products. "You'd be surprised by how many women around the world are concerned about hair breakage," Guive Balooch, global vice president of L'Oreals' research and innovation technology incubator told the BBC. "One of the biggest challenges when brushing your hair is making sure you don't brush too hard and break the fibres." "I am sure there are people who care about their hair quality that much - if you think that a good hair straightener costs around $90, $200 does not seem that bad," said tech analyst Caroline Milanesi of Creative Strategies.

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