Feb 4, 2017

Made-up men reflect changing $50bn male grooming industry

"Scope for growth exists in dynamic markets such as the US, India, and Brazil in the longer-term. It is a key area for all industry players, and their focus is now to understand what motivates men to use beauty items, and what makes them comfortable to shop." Underscoring the gap between men and women, globally men's per capita spend on grooming products was $6.50 in 2015, compared with $58.50 for women, Euromonitor says. Unlike women, who count beauty products as essential items, for many men, particularly those with families, male grooming items - with the exception of razors - more easily drop off the shopping list when money gets tight. Mr Snavely says: "For the first time men actually have tailored options for their own unique grooming needs, and that's only going to continue to expand as social perceptions of male grooming evolves." About 65 per cent of French men believe it is hygienic to remove body hair, while 76 per cent of German men think both sexes should tidy their pubic area.

Read the full story

 Related companies

Make a complaint about Unilever by viewing their customer service contacts.