Feb 9, 2017

Not so balmy

"A confused shop with a mish-mash of products with no emphasis on the fact that this is supposed to be a shop specialising in cruelty-free, fair trade toiletries and make-up," is Suzy Bourke's damning verdict on The Body Shop. He thinks The Body Shop's struggles are down to the same issues facing the retail sector as a whole:.competition from an ever-increasing number of shops all muscling in on the same territory, from supermarkets to fashion chains the seemingly unstoppable popularity of online shopping the high cost of running a large number of shops. "While The Body Shop's heritage is strong, it needs to work on its brand perception. It's not known as a brand which is innovative and new, and it's failed to keep up with market trends - contour sticks, kits and palettes were a strong trend in 2016, and these are nowhere to be seen in The Body Shop's range," she says. These days the firm is not seen as "a trendy brand", but mostly as a shop for gifting and low-value items, such as its body butters and body lotions, she says. Mr Hyman, too, believes a new owner could improve The Body Shop, particularly by selling the chain's products outside its own shops.

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