Feb 1, 2017
Sir Charles Dunstone takes TalkTalk back to basics
TalkTalk founder Sir Charles Dunstone has returned to centre stage as executive chairman to find the broadband company's own X Factor. Sir Charles told an analyst call that he wanted to introduce more "Blue sky" between TalkTalk and its competitors on price, and that future revenue growth would be from gaining new customers. Sam McHugh, an analyst at Exane BNP Paribas, says: "Post cyber attack we would argue that TalkTalk has lost its way by increasing prices in line with their competitors year after year. The brand became less synonymous with good value for money." The broadband company claims to have bounced back from the saga, which resulted in the personal data of 156,959 TalkTalk customers being stolen, but that has not yet been reflected in the share price. Wilton Fry, an analyst with RBC, says: "If the repositioning can take hold, and Charles Dunstone can demonstrate growth in the value segment, we believe the natural end game could again be seen as a sale to one of the standalone mobile operators keen to bolt on TalkTalk as a key to convergence."
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