Feb 13, 2017

Waitrose rebrands 'British' meals which use New Zealand lamb

All the meat included in those products already comes only from the UK. "To ensure the provenance of the lamb in the meals is clearer we have [already] stickered all packs on the front," said a Waitrose spokeswoman. "The inclusion of the word"British" in the brand name despite the meat being sourced from New Zealand is misleading for shoppers - and it's frustrating for British farmers, especially those who produce lamb Waitrose could have sourced. It is not the first time that Waitrose has been criticised over the use of New Zealand lamb. Last April the National Sheep Association accused the company of misleading some shoppers by selling New Zealand lamb under Waitrose's organic "Duchy" brand name during the winter when organic UK lamb is not available. Among the ready meals being rebranded are lamb hotpot, shepherd's pie and lamb with mint and redcurrant.

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