Feb 16, 2017

Which? survey names favourite UK supermarkets

Shoppers gave Waitrose the award for best in-store experience, with Tesco and Asda trailing in eighth and ninth place respectively. Customers were asked to rate stores and online operations based on their experience in the past six months on categories such as quality, value for money, service from delivery drivers, how easy it was to find products, and whether shoppers would recommend the retailer to a friend. The consumer group also said Waitrose's helpful staff had won over shoppers in the in-store survey, with customers saying that its spacious store layouts made groceries easy to find. "While value for money remains a top priority, in-store appearance and the availability of quality and fresh products can also go a long way to satisfying shoppers' need," he said. "We're getting better every day and we are confident that customers will be pleasantly surprised if they shop with us today compared to when this survey took place last year - and we'll be even better tomorrow."

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