Mar 21, 2017
Apple launches red iPhone 7 and video app
One tech analyst suggested Apple was increasingly trying to associate its products with ethical ideals. Apple was increasingly branding itself as a force for "Social good", suggested tech analyst James Moar, at Juniper Research. Apple also unveiled a new video app with playful features, such as stickers and filters, not unlike those made popular by Snapchat. "Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips," Apple said. Apple also announced a new iPad with a 9.7in screen and an improved processor.
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