Mar 16, 2017
Fox’s bid for Sky: what happens now?
A review of plurality since the last bid has put a greater emphasis on the internet and online news sources. Fox argues strongly that the bid should not be blocked because the growth in online news means there is much more choice and diversity now. New entrants such as BuzzFeed and the Huffington Post have introduced fresh competition, while tech groups Google, Facebook and Twitter have upended the way people consume news. A study on the Fox bid published by the London School of Economics this month says: "Knowing that many people use Facebook as their main source of news does not tell us anything about news plurality, since all the public interest news they are consuming on Facebook could come from one provider." Despite the growth of social media players, 12 per cent of the UK adult population still said in 2015 that Sky News was their number one news source, placing it fifth behind three different BBC platforms and ITV. The Sun, with a daily circulation of 1.7m, was 10th, one place ahead of Google.
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