Apr 4, 2017
Apple looks long-term with development of GPUs
"While on the surface this is about phones, the fact Apple are leaving them means Imagination is out of everything that Apple does in future," says Ben Bajarin, analyst at Creative Strategies. The severity of Imagination investors' reaction to the Apple news reflects "How credible Apple is in semiconductors", says Patrick Moorhead of Moor Insights and Strategy. While the expertise required to design custom chips is scarce, Apple has no problem hiring the right people, according to Mr Moorhead. "They can hire some of the best out there, if not the best," he says. Dozens of former Imagination managers and engineers now work at Apple, many of them in the UK. They include John Metcalfe, who worked at Imagination for more than 15 years, most recently as its chief operating officer, before joining Apple as a senior director last July. Imagination is hoping that it can revive its shares by striking a royalty deal with Apple - even if it has to go through the courts to get one.
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