Apr 27, 2017

Nintendo says Switch will help double profits

Like other console makers, Nintendo is having to counter the rise of the smartphone as a tool for gaming. Because - unlike Sony and Microsoft - Nintendo relies on games and consoles for almost all its sales, it is arguably more vulnerable to this trend. Nintendo said it was aiming to sell 10 million units of the Switch by March 2018 - which would make it the firm's biggest hit since the Wii launched in November 2006. He batted away criticism that the profit forecast was too low, saying that the money spent marketing the Switch was eating into profits. Soon after the launch, thousands of owners of Switch complained about dead or stuck pixels creating distracting and annoying dark squares on their screens.

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