May 4, 2017

Morrisons sales jump as recovery continues

Morrisons chief executive Dave Potts said he was confident that the retailer's turnaround would continue. Morrisons also has introduced a tie-up with Amazon, offering same-day and one-hour delivery services, which it said it had now extended into more London postcodes. Mr Potts added: "We've been working hard to improve quality and lower prices. We're a bit more relevant to a few more people." On Wednesday, market research company Kantar Worldpanel said that Morrisons had been the fastest growing of the big four supermarket chains over the past few weeks, helped by its "The Best" line attracting more affluent shoppers. "The introduction of the 'Best' premium own brand range and more healthy options has pulled in more affluent shoppers, and the focus on good value, fresh food has successfully driven a wedge between Morrisons and the discounters," he said.

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