May 17, 2017

Nestle fails to trademark four-fingered KitKat shape

Court of Appeal judges have stuck two fingers up to Nestle's attempts to trademark the shape of its famous four-fingered KitKat bar. The Dairy Milk maker failed in its own attempt to trademark the shade of purple it uses after Nestle complained. "Nestlé's four-finger shape has been granted trademark registration in many countries of the world, for instance Germany, France, Australia, South Africa and Canada, further protecting it from imitations." Nestle first tried to trademark the shape of the four-fingered chocolate bar in 2010, but its attempts were opposed by Cadbury. Nestle has not sought to trademark the two-fingered bar.

Read the full story

 Related companies

Make a complaint about Cadbury by viewing their customer service contacts.