Jun 28, 2017

Lombard: Dixons Carphone switches on to service

Nowadays visitors to the merged Dixons Carphone are more likely to be met by highly trained members of its Geek Squad and KnowHow teams, who can suggest more than "Have you tried turning it off and on again?". Dixons Carphone has tried to match these changes - in terms of what is being bought, and where. Both measures seemed to help Dixons Carphone buck the high street trend and allay concerns over falling sales of big-ticket items. With Britons apparently making an "Old sofa, new telly" trade-off, Dixons Carphone's like-for-likes rose 4 per cent and pre-tax profit by 10 per cent. Dixons Carphone's shares dipped 1 per cent and now trade on 9 times expected earnings - almost half the multiple of two years ago.

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