Sep 7, 2017

Jaguar revs up electric car race with pledge to customers

"We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles." Volvo of Sweden this year said every car sold by the company would either be hybrid or fully electric from 2019, while the British luxury carmaker Aston Martin will deploy hybrid technology in all of its vehicles within a decade. Its first electric vehicle, the Jaguar I-Pace sport utility vehicle, will go on sale in early 2018. Plug-in hybrids use an electric motor and rechargeable battery in addition to a traditional internal combustion engine, while "Mild hybrids" sit at the other end of the spectrum, featuring an electric motor that cannot propel the vehicle by itself. It faces competition in the premium market from Tesla, which exclusively produces electric models, while rivals BMW, Audi, Mercedes and Lexus all offer hybrid or fully electric cars in their product range.

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