MoviePass subscriptions skyrocket

A US company that claims it has found a way to boost cinema attendance is seeing membership skyrocket. MoviePass, which offers almost unlimited movie tickets in the US for a low monthly fee, says it has more than 400,000 subscribers. MoviePass offers subscribers one movie a day for $9.95, down from its earlier $50 pricing and less than prices at many US theatres. Subscribers can reserve seats using the app, then take their MoviePass card to redeem tickets at participating theatres, which include about 90% of theatres in the US, according to MoviePass. Its theatres are among those that accept MoviePass cards.

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