Opening Quote: Uber hopes to carry on cabby-ing; Brits put price ahead of pampering

The recent travails of taxi-hailing service Uber in Britain suggest none would last in the industry today - given all the heightened political, regulatory and wider social scrutiny. Anyway, later today, all eyes will again be on Uber, as the taxi-hailing app company begins one of three regulatory battles over its business model. If Uber does not win its own appeal process, it will probably have to make significant changes to its business model. It faces another after a female driver in the UK issued sex discrimination proceedings, saying the way Uber operates puts her and others at risk. Uber must prepare for the ultimate fight: appealing against a decision by Transport for London, the regulatory body chaired by mayor Sadiq Khan, to revoke its licence because it is "Unfit".

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