Sep 12, 2017
Sky strikes £600m broadcasting deal with English Football League
Sky has struck a new £600m broadcasting deal with the English Football League, with the agreement also allowing clubs to livestream matches directly to fans from their own websites. Under the five-year deal that begins in 2019, Sky will screen up to 150 matches each season from the EFL's professional divisions below the Premier League. The EFL said the deal represented a year-on-year increase of 36 per cent on its current broadcasting deal with Sky. "The new opportunity for EFL cubs to livestream their matches through a direct to consumer service in the UK is a revolutionary and exciting step forward for football broadcasting rights in the UK and we will monitor its progress closely to determine how this model can be considered for future EFL rights cycles," said Shaun Harvey, chief executive of the EFL. "Viewing of live EFL games grew 12 per cent year on year last season, and is up a further 7 per cent so far this season," said Barney Francis, Sky Sports managing director. Amazon has won the right to stream 10 NFL American football matches this season, while one person familiar with the deal has said the company recently outbid Sky to win exclusive rights to ATP men's tennis world tour matches.
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