Sep 4, 2017
Uproar over John Lewis children's range
News that John Lewis had decided to emphasise the similarities of children and moved towards harmonising its children's clothes under one label, "Girls and Boys" caused an equal level of concern. Was it political correctness gone mad? One wag asked if we should now all call John Lewis "Joan" Lewis. "Caroline Bettis, head of childrenswear at John Lewis, said in a statement on Monday:"We introduced new non-gender specific John Lewis stitched labels and combined 'Girls & Boys' swing tags to clothing for John Lewis own label collections in 2016. "We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear." John Lewis is still selling dresses - although they are tagged with the same "Girls and Boys" label as the children's trousers.
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