Oct 4, 2017
Ford aims for 'fitness' as industry changes
Ford's new boss has outlined plans which he says will make the US car giant "Fit" to compete in a changing industry. Investors have been concerned that Ford was not moving quickly enough in markets such as China and in sectors such as automated cars to fend off competitors, including new ones emerging from Silicon Valley. "The industry is staring at the tech companies coming at it. That's where I feel I bring some experience to Ford, where I can help," said Mr Hackett, who joined Ford last year to lead its autonomous car division. Ford said it has also signed agreements to work with cities such as Mumbai on transport. Mr Hackett said Ford has been slow to shift to electrification because of the costs.
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