Nov 17, 2017
Camelot prepares to unveil plan to end falling sales
Camelot, the operator of the UK's National Lottery, is plotting a route back to growth, expecting to reveal crucial plans in the coming days that are designed to reverse a sharp fall in ticket sales. Until the start of 2016, Camelot was generating record sales and profits - and was fulfilling the lottery's underlying purpose of benefiting the public. After some controversial moves in recent years, such as doubling the price of a lottery ticket to £2 and adding more balls to the draw to make it harder to win, Camelot revealed that sales fell 8.8 per cent in the year to March 31 2017. Camelot is still paying at least £800,000 a year to another ex-chief executive, Dame Dianne Thompson, under a long-term plan that runs until 2021. A Camelot spokesperson said that although its recent sales figures "Fell well short of where we would have liked them to be, they were still our fourth best annual sales in 23 years".
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