Nov 10, 2017

Christmas ad spend to hit record high

Advertising agencies are expected to rake in a record £6bn over the Christmas period, according to an industry body forecast. The Advertising Association says it's being driven by intense competition, especially within the retail sector, and the rise of big-budget campaigns. John Lewis' Christmas ads have become particularly anticipated by the public and advertisers in recent years. Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they'd been moved to tears by Christmas ads they'd seen. Latest figures from the Office of National Statistics show that purchasing from retailers - traditionally the biggest investor in Christmas advertising - has increased.

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