Nov 7, 2017

NHS appeal for black blood donors 'drops straight knowledge'

NHS Blood and Transplant has posted an appeal for more black people to donate blood, while heading off possible accusations of racism, with a series of gif-laden tweets. "Are we being racist? ...Let's break it down," the account replied in a follow-up thread explaining the need for black blood donation. Using a string of references from Sinbad, to Ellen DeGeneres, to Bill Nye, the GiveBlood social media team explained the universality of blood, the exceptional need for different blood groups, and the prevalence of different groups in different races. Particularly, black people are more likely to have the rare Ro blood subtype, which only one in 50 people have, and which is used in the management of sickle cell disesase. Arryhythmia nurse specialist Paul has his "Utmost respect" for the team behind the thread. This isn't the first time that NHS blood and transplant account has been praised for its reaction on Twitter.

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