Nov 20, 2017

Paperchase 'sorry' over Daily Mail deal after backlash

Paperchase has promised not to run any more promotions in the Daily Mail following a backlash from an online activist group which has criticised its news stories. A Daily Mail spokesman said: "It is deeply worrying that Paperchase should have allowed itself to be bullied into apologising." Stop Funding Hate is an lobby group which targets companies to stop advertising with the Mail, the Sun and the Daily Express. Last year, Lego ended its promotional giveaways in the Daily Mail following a campaign by the online activists. In response, a spokesman for the Daily Mail, said it has only run one promotion with Paperchase which is not an advertiser.

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