Jan 31, 2018
Coronation Street to get a Co-op and Costa in product placement deal
The Co-op supermarket and Costa Coffee will open branches on Coronation Street in a groundbreaking product placement deal. The broadcaster wouldn't comment on how much the deal will be worth, but it's their biggest product placement agreement to date. Product placement was first allowed on British commercial television seven years ago, but until now the deals have involved individual items rather than entire shops. "TV analyst Gill Hind of Enders Analysis said:"This is opening up new revenue streams so they're taking advantage of product placement in their highest-demand property. "We've worked really closely with the Coronation Street team to make sure we've got a great brand fit for Co-op and Costa Coffee with the nation's favourite soap while still ensuring editorial integrity."
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