Jan 8, 2018

Mothercare warns on profits as sales fall

Baby goods retailer Mothercare has issued a profit warning after reporting a big fall in sales over the crucial Christmas trading period. Like-for-like sales fell 7.2% year-on-year, while online sales fell 6.9%. The retailer said it had reduced its total number of stores and discounted heavily in its end-of-season sale. "In our UK business, we took a conscious decision to remain at full price to protect our brand positioning prior to Christmas, but to then discount more heavily in the end of season sale," he said. Mothercare said online sales now represented about 42% of total sales. Like-for-like sales are those from stores that have been open at least a year.

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