Jan 5, 2018

Nintendo Switch is fastest-selling US home console

The Nintendo Switch has been named America's fastest-selling home games console. The Switch breaks tradition with the firm's previous home consoles in allowing owners to use it as a portable console for game-playing on the move. The previous record for the fastest-selling console in the US was Nintendo's Wii, launched in 2006, which went on to be one of the top-selling consoles in history worldwide. "With the Switch, Nintendo astutely used its residual strength in the handheld console market to deliver an innovative and attractive hybrid console strategy." Mr Harding-Rolls said he believed that Switch was not adopted quite as quickly after launch in the UK, though he expects the console to have performed well in terms of sales during December.

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