Jan 16, 2018

Tesco Clubcard changes anger customers

Tesco has made changes to its Clubcard loyalty scheme - dropping the value of some rewards and raising some others. Tesco emailed customers on Monday to tell them of the change, which was introduced immediately. A spokesperson added: "This builds on the work we did last year to further help customers, when we introduced the new contactless Clubcard and made significant improvements to the Tesco Clubcard app." "The vast majority of Clubcard customers redeem their vouchers at face value, rather than use the rewards scheme, so this change will only affect a small minority of total Clubcard customers," a spokesman told the BBC. "But Anika Newjoto, editor of the Shopper Points loyalty points website, said:"Making these changes with no notice stinks. It introduced Clubcard in 1995 and within a year, customers were spending 28% more in its stores and 16% less with its closest rival Sainsbury's, which by then had introduced its own Reward card.

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