Feb 12, 2018

Aldi tops supermarket satisfaction survey

Aldi has been rated the UK's best supermarket, nudging previously top-ranked Waitrose down to fourth place. Customers criticised Aldi stores for being "Untidy" and for a lack of staff availability, but rated them highly for offering value for money, according to consumer group Which? The survey, conducted last October, asked customers to rate their supermarket shopping experiences in the past six months. Which? said respondents praised the ease of finding items on shelves at Aldi. Aldi 74% Marks and Spencer 73% Lidl 69% Waitrose 68% Iceland 65% Tesco 64% Asda 63% Morrisons 63% Sainsbury's 62%. While Aldi accounts for only 7% of the UK grocery market and Lidl 5%, the discount chains have seen strong sales growth over the last few years.

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