Feb 12, 2018

Unilever threatens to pull ads from Facebook and Google

Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content. According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the US in 2017. During 2017, Google brought in £4.4bn in revenue from online advertising, while Facebook collected £1.8bn, according to eMarketer. For their part, in 2017 both Facebook and Google announced measures to improve the detection of illegal content. Despite their considerable power, she did not feel that the likes of Facebook and Google could afford to anger enormous commercial organisations with multi-billion advertising budgets.

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