Apr 17, 2018

JD Sports profits from ‘athleisure’ trend

Retailer JD Sports appears to be dodging UK high-street gloom and has announced that profits rose by a quarter in the past year to a record high of £294.5m. The company has found success with fashionable sportswear for everyday life, profiting from the "Athleisure" trend of wearing sports clothes outside the gym. In the UK, sports equipment and gym wear continue to defy the slump in retail sales. JD Sports has also moved into the outdoor clothing and equipment market through a series of acquisitions in recent years. Peter Cowgill, executive chairman of JD Sports, said he was "Delighted" with the results, noting that "Headline profit has increased by more than £200m" since 2015, rising more the 200 per cent. He added: "The investments we have made over a number of years in developing our multichannel proposition and driving improved buying, merchandising and retail discipline have ultimately led to the creation of a world-class sports fashion business which combines the best of physical and digital retail on an increasingly global scale."

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