May 14, 2018

Club 18-30 may be sold as millennials' tastes change

It's been the stuff of tabloid dreams - the exploits of holidaymakers and the reps on Club 18-30 holidays. The company is concentrating more on its Cook's Club brand, which it launched last month and which it believes is of more appeal to its millennial customers. Club 18-30 was founded in the 1960s to offer package holidays targeted at young singles and couples to travel without families or children. In 2002, ITV made the programme Club Reps, based on the life of the workers. In 2005, Channel 5 showed a documentary called the Curse of Club 18-30.

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