May 15, 2018

Mothercare: What went wrong at the struggling retailer?

Baby goods retailer Mothercare says it is finalising a rescue deal with its creditors after years of falling sales and profits. Like other High Street retailers that have got into trouble recently, Mothercare expanded at a rapid rate during better days but now has too many underperforming stores. Of course, Mothercare isn't the only retailer struggling at the moment. Ms Hardcastle says Mothercare is still a brand people have fond memories of, but drastic changes are needed. "New parenthood is a special time, mothers will never go through it again, and Mothercare needs to reconnect with that fact."

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