Jun 28, 2018
BA owner IAG expands budget airline Level to short-haul routes
British Airways' owner IAG is expanding its low-cost long-haul airline Level further by launching short-haul routes from a base in Austria. IAG launched the Level brand more than a year ago as a low-cost rival to challenger Norwegian. IAG has been moving further away from the traditional airline model of its BA and Iberia brands. Level started in Barcelona last March to compete with other long-haul budget airlines, such as Norwegian Air Shuttle and Wow Air. Willie Walsh, IAG's chief executive, said: "We are launching this new short-haul subsidiary to provide Austrian consumers with more flight choices across Europe. These flights will be branded as Level to build upon the huge success of our new long-haul low-cost operation."
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