Jun 21, 2018
Burger King apologises for social media ads
The Russian arm of the fast-food chain Burger King has apologised after offering women a reward of 3m roubles and free Whopper burgers for life if they got pregnant with a World Cup player's baby. "Love tricks: Russian beauties catch foreign fans," said Moskovskiy Komsomolets newspaper; while the Championat sport website told of "How Russian beauties snare foreigners". Gender-role debates get short shrift on Russian TV, and if programmes come across anything remotely feminist, it is often dismissed as Western propaganda trying to undermine Russian traditional values. Women's rights activist Alyona Popova told the BBC that there was a lack of assertiveness among Russian women. Alyona Popova complains that Russian laws appear to encourage foreign citizens to "Feel at liberty to treat Russian women as bodies".
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