Jun 22, 2018

Over the influence?

Instagram says it blocks millions of fake accounts every day and works hard to build stronger relationships between brands and influencers. Unilever isn't the only brand getting fed up - several hotel brands recently told The Atlantic that they no longer want to work with influencers, after being flooded with requests for free all-expenses-paid stays, but failing to see a tangible return on their investment. The firm, which has 10,000 influencers on its books, found, amazingly, that not a single one of the 10,000 British marketers it surveyed planned to focus on influencers over the next 12 months. "Natascha Glock, 25, a beauty and lifestyle Instagram influencer living in Frankfurt, Germany, says:"It is unfair for some influencers to use bots, but it is not easy to stop. Brazilian designer shoe brand Melissa, which has 270 stores worldwide, says it prefers to work with influencers who have smaller audiences but better interaction with their followers.

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