Jun 6, 2018
Why we no longer love department stores
Department stores were once the main attraction on many high streets, but these days shoppers appear increasingly able to resist their charms. Diane Wehrle of market research firm Springboard says the worst department stores "Haven't changed in 10, maybe 20 years". "So if we are to go shopping we need to have a good experience, excitement and entertainment. A lot of today's department stores don't supply that." Many of today's ailing department stores focus on fashion - but they may not have the right merchandise, says Stephen Springham, head of retail insights at Knight Frank. Ms Wehrle believes struggling department stores could have weathered the storm better: "If a retailer blames the demise of their business on these pressures alone they are probably hanging by a thread.".
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