Sep 25, 2018

Debenhams attempts to 'bring joy back' to High Street

The department store chain will open a new branch in Watford on Thursday as it tries to revive its fortunes on the High Street. Walk into many Debenhams stores and the racks are often stuffed with as much clothing as they can physically carry. Debenhams will be the anchor tenant in the shopping group's new 400,000 sq foot development. The big challenge for Debenhams is how to roll these new ideas out to the rest of its stores, when its budget for investment has been slashed to save money. In the meantime, Debenhams is focused on pulling more shoppers into its stores.

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