Sep 10, 2018
Jamie Oliver teams up with Tesco
Chef and author Jamie Oliver is teaming up with Tesco for the first time to promote the company's food products. Mr Oliver earned more than £10m from a previous 11-year deal with rival store chain Sainsbury, which ended in 2011. Last month, Mr Oliver said he was considering selling his Barbecoa steakhouses and he is in the process of shutting about a third of his Jamie's Italian outlets as part of a rescue plan with creditors that would enable it to continue trading. Tesco, the UK's biggest supermarket, said the campaign would see Mr Oliver promote "Helpful little swaps" in stores, suggesting healthier alternatives with reduced levels of sugar, salt and fat. Jamie Oliver left school with just two GCSEs but was "Discovered" by a film crew while working at the River Cafe in west London.
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