Sep 12, 2018
Vodafone broadband adverts banned for being 'misleading'
Adverts for Vodafone broadband have been banned for misleading customers over speeds and reductions in bills. Vodafone's website stated: "Our Ultimate Speed Guarantee means you get the best broadband speed available to you, or we'll give you a discount off your monthly bill until we can get you there." The ASA said consumers would interpret the ads to mean that Vodafone could guarantee minimum speeds fast enough to avoid common issues such as buffering. The ASA said that it had told Vodafone to ensure its advertising did not mislead customers in the future. A Vodafone spokeswoman said the company was "Disappointed" by the ruling and added the ASA had "Misunderstood" the offer.
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