Oct 19, 2018

eBay revs up to take on Auto Trader in car ads

Auction site eBay says it is acquiring the Motors.co.uk website, making it a "Leading alternative" to Auto Trader as a classified ad site for cars. The combined group would offer more than 620,000 car listings, against Auto Trader's 500,000. Auto Trader says it attracts 10.3 million unique users a month, while eBay says its combined business "Via three shop windows" will reach 10 million. Gumtree UK general manager Matt Barham said the acquisition would "Finally present a viable car selling and shopping alternative for car dealers and buyers". He added: "By combining Motors.co.uk's extensive inventory, dealer engagements, traffic and cutting-edge tools and services with the considerable audience of in-market car buyers provided by eBay and Gumtree, this acquisition would give UK car dealers a significantly broader reach."

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