Oct 1, 2018

Sainsbury’s gives its beauty offering a facelift

Sainsbury's is launching specialised beauty aisles in 11 stores as part of a renewed push into the beauty industry. Eight of the new beauty aisles will be staffed by dedicated beauty advisers, in a move aimed at taking on High Street rivals Boots and Superdrug. Extended beauty ranges will also feature in Sainsbury's Fosse Park, Newbury, Purley Way, Leicester North, Locksbottom, Oldbury and Bolton stores. Market research firm GlobalData says the UK beauty market is set to reach £26.7bn by 2022, with annual spending soaring by £73 to £847 per shopper. The chain's pivot into beauty retail comes as shoppers move away from "Big shopping missions" and increasingly spend online, he said.

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