Oct 12, 2018
Spotify: Albums are alive and kicking in the streaming age
"You only have to look at some of the records that have been broken on Spotify in the last year or two with things like Drake's Scorpion, Post Malone, Ed Sheeran or Stormzy's albums in 2017 to see you can have very big moment across streaming and traditional media," suggests Austin Daboh. Many linked a rise in streaming sites like Spotify and Apple Music to a drop in the format's popularity but Austin claims recent data from users appears to show the album hasn't been killed off by streaming just yet. "The album is very much alive and kicking on Spotify." While Austin says there's work to be done to ensure albums are released "In an efficient way" on streaming platforms, he's adamant acts don't need to change their approach to writing music. "It's always been the case that some albums do and some albums don't work, the streaming era is no different."
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