Dec 24, 2018

How one man's eureka moment earns Disney $3bn a year

Y Mooney was standing in line at an ice rink in Phoenix, Arizona, when he had a eureka moment that continues to earn entertainment giant Disney more than $3bn a year. This included going to see a production of Disney on Ice, where figure skaters portray Disney characters. Disney didn't sell such dresses at the time, but Mr Mooney immediately realised that the company was missing an incredibly lucrative trick. The idea was to start selling basically everything that female Disney fans, both young and old, might like to buy, all featuring one or more Disney princess. After 20 years at Nike Mr Mooney says that Disney approached him, and he left for a fresh challenge in 2000, taking up the head of consumer products role.

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