Dec 13, 2018

Marmite sprouts? Why retailers are pushing the boundaries with festive food

Many readers will find the thought of Christmas tree-flavoured crisps revolting, but Iceland is betting its customers will feel the opposite this festive season. The crisps are part of the supermarket chain's festive food range, and have a distinct pine-like taste thanks to their pine salt seasoning, which is made with pine tree oil. Christmas pudding gammon: sweet cured gammon with a fruit-filled stuffing and rich "Mince pie glaze", topped with edible gold lustre. Operators say the sales of some Christmas inventions have been strong reflecting consumer demand for more experimental flavours alongside traditional Christmas classics. "Ingredients like cinnamon and nutmeg provide nice Christmas touches to coffees and chai teas, while classic Christmas dinner sandwiches work well. It's when people jump on the bandwagon that it's a problem."

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