Jan 7, 2019

Supermarkets battle over New Year price cuts

The UK's biggest supermarkets have launched a range of price cuts. On Monday, Morrisons said it would cut prices by an average of 20% on 935 products, including tinned tomatoes, cereals and multivitamins. Tesco, which is celebrating its centenary, said it was cutting the price of hundreds of products this month in some cases by more than 50%. Sainsbury started its New Year price promotion last Wednesday. John Lewis-owned Waitrose also has some deep discounts on offer, some with prices down by more than 30% on a range of goods, from tea to toothbrushes. Tesco said in a statement: "Today, to celebrate our centenary and to mark 100 years of great value, we're reducing the price of hundreds of products across the month."

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