Feb 4, 2019

Cadbury loses legal battle over purple wrapper

Cadbury has lost more ground in its long-running battle to protect the particular purple it uses to wrap its chocolate. After losing an appeal last month, Cadbury has given up a trademark. The move makes it harder for Cadbury to stop a rival from using a similar colour for its products, a lawyer said. In 2012 Cadbury won a case to stop other chocolate firms using the colour - known as Pantone 2865c. Cadbury does have at least one more trademark from 2004, said Ms Anderson-Smith, although it uses similar wording.

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