Feb 5, 2019

Can anyone make HMV successful?

The very first HMV store on London's Oxford street will be one of those to go. "With HMV it's easy to say they should have been bigger online much sooner, but would they actually have been able to win a war with Amazon? I don't think so. There are some markets that are just so compatible with online retailing that it makes it very difficult to have economically viable retail stores." Mr Mulligan compares what has happened to HMV with what has happened to the newspaper industry. He says HMV in Canada is successful in TV merchandising and "Fandom - items like Game of Thrones T-shirts, for example." HMV is "a well known brand, it's a beacon destination, but there's a reliance on physical format," says Alice Enders.

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