Mar 7, 2019

Greggs vegan sausage roll boosts sales

Greggs has credited the fanfare around the launch of its vegan sausage roll for driving a sharp rise in sales. The bakery chain said the publicity the snack gained helped sales surge 9.6% in the seven weeks to 16 February. The snack, made from meat substitute quorn, launched at the start of the year, coinciding with Veganuary when many people go vegan for a month. The update on current trading came as the firm said annual sales had broken through £1bn for the first time. Chief executive Roger Whiteside said Greggs had spent "Millions of pounds" transforming itself.

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